When the Mexican music retailer Sounds decided to refresh their brand and design their latest 4500 sq. ft. space, Studio DADO stepped in to take on their first Latin American and first land-based retail design project. The young urban customer base expected a cutting-edge in-store experience, necessitating adaptable displays and module wall units to replace traditional architectural elements. With a crisp color palette staccatoed by an energetic citron green, the DADO design allows for the latest electronics and speakers to stand as the prominent and tactile features in the space. The revamped layout allows for smooth foot traffic flow to maximize revenue per square foot and is truly an invitation for customers to have a high-end electronics experience in the Sounds retail store.