Prime 7
Because good food always tastes better in a well-designed place.
Restaurants
Los Lobos
Studio DADO designed Prime 7 to embody the daily journey of a gentleman in turn-of-the-century New York. Starting in the vestibule area, leather luggage and black-and-white photography draw guests into the story. The entrance showcases details that recall a streetcar from the early 1900s, with wall detailing that looks like gentleman’s belting leather and a glass, lenticular screen above the bar that shows the growth of New York from the 19th century to present day. Moving through the restaurant, the aesthetic changes to feel more residential—Persian carpets, residential-style lighting, and memorabilia in vitrines that disguise server stations and back-of-house areas. Every element, from the stitched ceilings to the whiskey decanters to the fashion-inspired furniture, was hand-selected to transport guests to a time gone by.
