• Mar 17,2019
  • Cruise & Ferry


February 5th, 2019

Greg Walton, CEO and founding partner at the Miami-based firm, explains the industry’s biggest trends and gives us insight into the firm’s creative process

What are the components of a good design brief for a new cruise project? 
It is our firm belief at Dado that the basis for good design is fully understanding who the end users or guests are. With this information, we’re able to take what we know about the brand pillars and operational requirements of the client. We then fuse the needs of both guest and client together to produce the perfect space and result. Before we ever put pen to paper, we conduct our research and make sure to find out all direct and indirect factors – we call this the program for the design…”

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